The Honesty Stall was part of the Grizedale Seven Samurai project, developed from an invitation to contribute to the 2006 Echigo-Tsumari Triennale, and an invitation from the remote mountain village of Toge to help them with the influx of Triennale tourists visiting their rice farming community.

The title and curatorial premise of the project derived from the seminal film by Japanese director Kurosawa. The project attempted to assist the village and to help generate a sense of self-determination now scarce in the aging community of Toge. The artists lived and worked in the village for a month before taking part in an art festival in Tokyo. The villagers joined the artists there as performers and in the presentation of a village market dedicated to their artist -rebranded rice.